Who is your Competition – App Store Optimization

In my first book I completely ignored the concept of competition and during the last months I have seen that more and more people seem to obsess about the idea of difficulty when doing ASO. How difficult is a keyword? How competitive is a keyword, really? The conflict regarding the idea of keyword difficulty is thanks to the “score” of difficulty provided by ASO tools. Although this score is a “nice” thing to have, it makes us lazy to really understand who we are competing [...]

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Swing Copters and a Hungry ASO Audience

If apps are food… swing copters is a delicious Zebra and app cloners are hyenas hungry for an easy meal. What Dong Nguyen created with Flappy Birds wasn’t a trend of one single game… was the proof that ASO… yes… App store optimization works. Period. We all know the story of Flappy Birds… but the story of Flappy birds is not just about how one stupid game proved that users have very little brain cells …. And how the “pressure” of success was to big [...]

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App store optimization case study: We think you are stupid

Yes… app marketing companies think you are stupid. Period. The way it works is this: We give you fancy graphics, we sell you amazing statements, we describe our services as super powers… and you… you dear future client… well you simply believe it. We put logos all over our website… we tell you how amazing we are and how we have we have unique technology that will fix all your ASO problems… and you, you Sir/Madame … you Mr decision maker person behind an app [...]

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Time to get ready for iOS 8 – App store optimization

Are we ready for Panda? Are we ready for Armagedon…. ??? may be iOS 8 will not have such a big effect in the way we find and optimize apps…. But in case we need to refresh some points, let’s review what we need to know and understand about iOS 8 and how it will affect the way we search in the App Store. This videos were created BEFORE the launch of iOS8 … and if you are an IOS developer you need to really start [...]

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28 Stupid Lessons in ASO that are not 100% right

  I found a post about App store optimization in Linkedin and as the stupid ASO geek that I am I decided to read it carefully. Although I promote education of app store optimization it kills me when I read posts with wrong info – specially when they come from authorities in the industry. So I though… should I go quiet and let it go… or be the typical cynical that people love to read…. Sooooo instead of ranting, I decided to CORRECT IT – [...]

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Why I decided to Stop doing Indie ASO

Dear Indie Developer: Both you and I have noticed that for the past few months we have not been meeting each other as much as we would have loved to. The clear reason behind this is that we do not seem interested and involved with each other any longer. The urge to meet somehow has been buried somewhere. As you know dear Indie Developer:  I have been doing ASO for the last 2 years, that’s how we met. Remember? I was the first person to [...]

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The Ultimate App Review Site Compilation

Here you go… hungry review app developers…. This is the list you have been looking for… not perfect… but full of little sites you can spam your review request and hope for review glory. Want the complete list? Sign up to my awesome possum newsletter to get it…. Website Name Type of Service Website URL APP REVIEW SECTION App Store Apps APP review http://www.appstoreapps.com/ App Safari APP review http://www.appsafari.com/ iPhone Application List APP review http://iphoneapplicationlist.com/ Mashable News PR http://mashable.com 148 Apps APP review http://www.148apps.com App [...]

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It’s Panda Coming to the App store?

Something is moving… something is moving in the app store and Indie developers, app agencies and publishers are starting to realize that may be, just may be, things are not going to remain the same in the app store algorithm in the next months to come.   It’s Panda Coming to the App store? How App store optimization will change in the very close future… If you don’t know what Panda is… you are lucky. Panda was an algorithm changed that Google incorporated a few [...]

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Black Hat ASO

When I wrote about this almost 2 years ago, I had very little clue that black hat could even be considered a term in the app industry. Hey! Nobody even knew about ASO, let alone about black hat tactics. Here is another chapter of my ASO Book… Enjoy, share, tweet… go wild… So what is black hat ASO? Black hat is the art/science/scheme of manipulating search algorithm results by bending the rules. In the politically correct, paranoid society in which we live, as soon as [...]

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24 Months Later: What I have learned about ASO

Decided to share the intro of my new book ASO bible Enjoy When I started ASO, I never expected that this new world was going to create so much buzz and go in so many different directions. During the last 24 months, I have seen ASO go from “I have no idea what this word is” to “I may try this” to “This made the difference between success or not”. In reality, ASO is just another process, but as a new process it usually gets [...]

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