Black Hat ASO

When I wrote about this almost 2 years ago, I had very little clue that black hat could even be considered a term in the app industry. Hey! Nobody even knew about ASO, let alone about black hat tactics. Here is another chapter of my ASO Book… Enjoy, share, tweet… go wild… So what is black hat ASO? Black hat is the art/science/scheme of manipulating search algorithm results by bending the rules. In the politically correct, paranoid society in which we live, as soon as [...]

Continue reading...

24 Months Later: What I have learned about ASO

Decided to share the intro of my new book ASO bible Enjoy When I started ASO, I never expected that this new world was going to create so much buzz and go in so many different directions. During the last 24 months, I have seen ASO go from “I have no idea what this word is” to “I may try this” to “This made the difference between success or not”. In reality, ASO is just another process, but as a new process it usually gets [...]

Continue reading...

5 Ways Apple has Redeemed Itself with iOS 8

So we’ve been harping on Apple quite a bit when it comes to the App Store, and especially about the Store’s limited app discovery.  Well, it looks like the Apple team has had an ear out for problems to solve as the new iOS 8 on the way is addressing some of the “beefs” we’ve been going on about for a long time. The big reveal of iOS 8 took place at the Worldwide Developer Conference in San Francisco recently, in which Craig Federighi, Apple’s [...]

Continue reading...

Spam in the App store : Why Apple needs to wake up

Apple is the company of contrasts, in one hand they love to talk about their products… in the other hand they hate when you try to hack them. They love for you to use their products, but you can’t really use them if you don’t USE their official accessories… They also want you to respect their rules, but in many cases (like this case) they don’t follow their own rules… In fact if you are a developer dealing with the APP REVIEW TEAM you may [...]

Continue reading...

App Marketing : Alternatives to the App Store

If 2014 is the year of ASO… last year Stefan Bielau gave an awesome address in AppSummit in London last year. I have decided to share it and highlight some of the important points of his presentation. For sure it opens our eyes to different markets. China anyone? Keynote Address by: Stefan Bielau, Founder & CEO, Stevan Bielau Consulting Background in radio and mobile.  Consulting on content, platform, business planning, user acquisition, marketing & analytics The app store is becoming more and more competitive.  The main [...]

Continue reading...

App ranking penalty from Apple to specific Apps? (ASO Podcast)

In today show I talk about a topic that nobody seems to be talking publicly . Are accounts being tanked by Apple. What if your ranking stops increased based on a manual penalty? How is Apple really applying ranking penalties to accounts without telling us…? in this show I talk about how penalties usually apply and what type of app ranking penalty? The following show is sponsored by Affordable Dev – the best option for outsourcing nice and high quality apps. Enjoy the show   [...]

Continue reading...

Google Play and ASO – a fresh look (Podcast #30)

Many developers are starting to move from Apple to Google Play. Why? There are a few reasons why…. Google Play seems to be more transparent and there is easy to achieve some constant traffic. In this show I talk about the latest change of Google Play category and how developers can take advantages of opportunities in ranking based on a category weakness. Also I will talk about Google Play contacting from Keyword stuffing and the approach to take when we get this notifications. A quick [...]

Continue reading...

Using Google Trends to find keywords for your App

The Intro The Practical So now that you saw the theory (boring right?)… let see how to find an awesome keyword in less than mmmm 7 minutes? I asked via Facebook to some awesome – weird and supportive people to give me ideas about niche topics. I wanted to find an epic keyword and the result was cute. So here is how to use Google Trends to find unsual keywords, that people still look for and you may literally become the only app talking or [...]

Continue reading...

App Store Optimization for App Games – The Challenges

ASO for games. Welcome to the Rabbit Hole We all think ASO is going to bring us tons of traffic but what happens when we really look into ASO for games. Here is one for all those Indie Game developers out there. I believe ASO works… trust me but sometimes the expectations about the power of ASO are 100% wrong. Game developers think ASO comes as the LAST step of the process of market research vs the 1st step towards building a proper marketing research [...]

Continue reading...

Making Money with Apps without Drama or Genius ideas

I love how difficult it sounds to make money with apps when in reality if you look at the whole business of app development, is not very different than any other business. You need a strategy, a plan, a marketing approach and a different angle. If tomorrow everyone learned that hotdog stands make 200K per year… everyone will buy a hotdog stand. Right? The same situation happens with the app store: this is the new gold fever . Everyone wants to make money with apps, [...]

Continue reading...