how to improve

How to improve your ASO presence in Google play with Reviews

Reviews and ratings are vital for apps to appear higher on rankings and convince potential clients of the quality of your app. This is applicable for every app store, most especially in the Google Play Store. You can avoid negative or bad reviews by making developer communication channels that are clear and available for feedback somewhere inside the app. As …

will paid search ads

Will “paid search ads” gives us an insight at good keywords for ASO?

Since paid search ads for the app store is not yet launched or implement, we can only speculate or make sound assumptions on what could happen in the ASO industry.

We have answered a couple of questions already like:

  • What ads really mean?
  • The danger of ASO tools?
  • Ads VS ASO?

Well, here goes another question. Will “paid search ads” …

danges of paid search

Dangers of Paid Search Ads – ASO Tools, Are they going to be obsolete?

Rumors of the death of ASO have been greatly exaggerated. As you well know, if you’ve been following this blog or are even remotely familiar with app store optimization and the recent paid search ads announcement, people have been saying that ASO is on its way out, while others have scoffed at the notion.

The argument for sure won’t get …

Using iTunes App Analytics To Understand How Effective Is Your ASO

Using iTunes App Analytics To Understand How Effective Is Your ASO

Congratulations! You are about to publish your app. The development, the testing, and your app is now ready to be launched. Before you enter the highly competitive mobile app market, you need to know that over 2,500 apps are submitted to the three biggest app stores on a daily basis, and 70% of these apps generate less than 5,000 …

effective strategies for

Effective Strategies for Applying Agile Marketing Principles to Your ASO Campaigns

We were told that “The early bird catches the worm.”

The internet evolves quickly, with new trends appearing and dying so quickly, it’s quite hard to keep track of them all.

These days, some companies manage to get in on the ground floor of what’s trending which can mean huge amounts of attention and instant publicity.

But then again, it’s …

App Store Optimization (ASO) 101 2

App Store Optimization (ASO) 101: Why You Should Not Bank On Sensor Tower

If your only keyword research tool is Sensor Tower, then you are leaving money on the table.

Don’t get me wrong. You may use Sensor Tower as a starting point for your ASO strategy because it is a known ASO keyword tool that provides traffic score, difficulty, and rankings. It also provides keyword suggestions, translations, and track competitors. Just don’t …

ASO 2016 101 How To Get Traffic With Long Tail Keywords And Tools That Help

ASO 2016 101: How To Get Traffic With Long Tail Keywords And Tools That Help

When we bring up the subject of ASO and online marketing, one of the first things will come up to our minds are “keywords”.

Many hours have been allotted for research that yields new keywords for ASO campaigns and apps to target. Nowadays, a single keyword like “recipes” will have a significant volume or traffic score, but also has a …

new mobile action

New Mobile Action Localization Feature – Choosing your Market

“Done is better than perfect.” – Mark Zuckerburg

App Store Localization is the process of “Internationalizing” an app, or providing multiple versions that each serve up for a specific language. There is a technical process involved here, and for those of you who care, it deals mainly with creating Localization Targets in Xcode and is not a small operation. This …