App Marketing : Alternatives to the App Store

If 2014 is the year of ASO… last year Stefan Bielau gave an awesome address in AppSummit in London last year. I have decided to share it and highlight some of the important points of his presentation. For sure it opens our eyes to different markets. China anyone? Keynote Address by: Stefan Bielau, Founder & CEO, Stevan Bielau Consulting Background in radio and mobile.  Consulting on content, platform, business planning, user acquisition, marketing & analytics The app store is becoming more and more competitive.  The main [...]

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App ranking penalty from Apple to specific Apps? (ASO Podcast)

In today show I talk about a topic that nobody seems to be talking publicly . Are accounts being tanked by Apple. What if your ranking stops increased based on a manual penalty? How is Apple really applying ranking penalties to accounts without telling us…? in this show I talk about how penalties usually apply and what type of app ranking penalty? The following show is sponsored by Affordable Dev – the best option for outsourcing nice and high quality apps. Enjoy the show   [...]

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Google Play and ASO – a fresh look (Podcast #30)

Many developers are starting to move from Apple to Google Play. Why? There are a few reasons why…. Google Play seems to be more transparent and there is easy to achieve some constant traffic. In this show I talk about the latest change of Google Play category and how developers can take advantages of opportunities in ranking based on a category weakness. Also I will talk about Google Play contacting from Keyword stuffing and the approach to take when we get this notifications. A quick [...]

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Using Google Trends to find keywords for your App

The Intro The Practical So now that you saw the theory (boring right?)… let see how to find an awesome keyword in less than mmmm 7 minutes? I asked via Facebook to some awesome – weird and supportive people to give me ideas about niche topics. I wanted to find an epic keyword and the result was cute. So here is how to use Google Trends to find unsual keywords, that people still look for and you may literally become the only app talking or [...]

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App Store Optimization for App Games – The Challenges

ASO for games. Welcome to the Rabbit Hole We all think ASO is going to bring us tons of traffic but what happens when we really look into ASO for games. Here is one for all those Indie Game developers out there. I believe ASO works… trust me but sometimes the expectations about the power of ASO are 100% wrong. Game developers think ASO comes as the LAST step of the process of market research vs the 1st step towards building a proper marketing research [...]

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Making Money with Apps without Drama or Genius ideas

I love how difficult it sounds to make money with apps when in reality if you look at the whole business of app development, is not very different than any other business. You need a strategy, a plan, a marketing approach and a different angle. If tomorrow everyone learned that hotdog stands make 200K per year… everyone will buy a hotdog stand. Right? The same situation happens with the app store: this is the new gold fever . Everyone wants to make money with apps, [...]

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AppTweak Review as an App Store Optimization tool

An interesting tool for app store optimization. Although is not a very in depth ASO tool… it provides a smart and fast solution to see the status of apps. Not only the tool is free, but has some interesting features that I haven’t seen before. – Information about description. – an overall ASO score – very easy to understand – Ideal for quick – beginners in iOS apps. One of the few things I noticed was the lack of proper info for Android and the [...]

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3 Different Ways to do App Store Optimization – Keyword research

This is a little beginner video, regarding different ways to do Keyword Research. is not very advanced, and doesn’t show how to do it directly… but it shows the different “attitude’ when doing it. Some tools I mention in this video Google Keyword Planer SearchMan Appcod.es Sensor Tower 1st Approach: from Big To Small Do it broad. Once we go broad you start moving towards the long tail keyword…. So, start broad: like —> PLANE then you go to WAR PLANE then you move to [...]

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How Apple’s App store changed the mobile app market completely

About The Author: Vishal is the founder and CEO of Appsquare—a Sydney-basedapp development company thatdevelops innovative apps, provides part funding for selected app ideas and also helps app developers get funding through its network of Venture Capitalists and Angel Investors.   Everyone is talking about it being an ‘Appy Birthday! The App Store has completed 5 years in the industry. Way back in 2008, Apple launched its store and had a mere 552 apps on its store. 6 months after the launch, this number had [...]

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MobileDevHQ and Ian Sefferman

When I launched my ASO book, when I launched my ASO course and when I decided to podcast… I cheated a bit. Yes I did, let me be honest here: Every time I was insecure of my content, of what the heck was going in the App store… I tried to find what Ian Sefferman was talking about in this video channel. I’m a big fan of MobileDevHQ and for months (may be even a year) I have tried to coordinate having Ian in the [...]

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